"Queers are easily criminalized — we are fugitives of fashion. Our bodies become targets while our styles become obsessions." — Rupi, Qwear Fashion Director
Founded in 2011 by Sonny Oram, Qwear is a style website that transcends social norms through fashion performance and gender expression. We speak with brands and press about queer fashion needs, including interviews with Isaac Mizrahi on the Huffington Post Live, Buzzfeed, and Fashionista.com. We also highlight up-and-coming brands that cater to underserved demographics. Our inspiration provides a space void of the strict beauty standards of mainstream media and works to celebrate all bodies, abilities, races, and identities. Qwear insists that queer bodies are beautiful by consistently displaying positive images that portray us the way we view ourselves.
For queer people, fashion is inherently political. In a collaborative statement, Sonny Oram and Anita Dolce Vita (Editor of dapperQ) define Queer fashion as "hypersensitivity to society's inflicted gender roles that is referenced and reinterpreted in the clothing we wear, and/or fashion that challenges the racial, ethnic, cultural, age, and size beauty norms set forth by the fashion industry."