Barney’s New York interviewed and photographed 17 transgender models in their Brothers, Sisters, Sons and Daughters campaign, demystifying trans people to the public eye.
The campaign paints full portraits of fashionable, beautiful people, who happen to be trans. The folks at Qwear couldn’t be more thrilled that a huge brand decided to make a step towards the work that we do. I’m so proud of my bud Ryley Pogensky who took part and represented the genderqueer community too. Check out their fantastic interviews with Stylelite and Posture.
Stylelite points out that trans models have been featured by mainstream brands before, but just not on this scale (or level of integrity). As a note towards integrity, Ryley told Posture Mag “I really cannot think of another campaign that was done of this level that is in support of the trans community. Barney’s partnered with National Center for Transgender Equality (NCTE) and the LGBT Community Center and is donating proceeds of all sales on a specific day to both. All the recent media coverage of trans people I feel has left a bad taste in my mouth. Cis society doesn’t know how to talk about or interview trans* people. It’s embarrassing and frustrating. Hopefully more campaigns like this will take shape, and people will start seeing transgender and gender variant people as just that – people.”
Are you a genderqueer or trans person looking to get into modeling? Check out the advice Ryley gave us.
As Qwear's Founding Editor, Sonny’s work centers around envisioning a future in which the clothing people wear does not dictate their chances of survival. Sonny was awarded 2015 dapperQ of the Year and was the first trans blogger to be sponsored by Topman. In March 2016, Sonny spoke at South by South West's first official queer fashion panel.