Modcloth Is All About That Bass
If you've been on the way home, stuck on the highway with nothing but air conditioning and the radio to soothe your tortured soul, you may have heard Meghan Trainor's newest single "All About That Bass."
While being uplifting, spirited, and dripping with sass, Trainor addresses some serious issues that are arising in the fashion industry as well as the mainstream media. For decades we have looked to the media and have been influenced by the "must-haves," trending diets, and celebrity looks that fill billboards, movies, television shows, and even the magazines at your local hair salon. The issue? The girls in the magazines don't even look like the girls in the magazines. To quote Trainor, "I see the magazine, workin' that Photoshop. We know that shit ain't real. C'mon now make it stop."
Today society is being surrounded by doctored images that are set as the standard for what is desirable, and for the most part we've allowed it to happen. Some notable celebrities have spoken up against the growing trend and have shared their disappointment and even outrage with having their image altered without their permission. In 2003 after GQ ran a cover of Kate Winslet looking notably slimmer, the actress publicly addressed the situation at hand by stating, "... I don't look like that... and I have no intention of looking like that." Since this address, many more notable names have spoken up against the dishonest images that are being circulated around the world.
As of Wednesday, August 13, 2014, Modcloth, an online boutique for "remarkable fashion & decor, inspired by our community, & delivered with uncommon care" is the first fashion company to sign an anti-photoshop pledge. The pledge states that brands will be transparent about their photoshop uses and will clearly state when images have been altered. The Heroes Pledge for Advertisers pledge was started by the same people behind the Truth in Advertising Bill. The goal? A world where we are not shamed by the images around us but embraced for the differences and uniqueness of our bodies. Modcloth already does not use professional models to market their apparel but they also have put ample amount of thought into their consumers and offer sizes 00-30.
I think it's safe to say that Modcloth is all about that bass and so are we.