Letter From Sonny on Qwear's Goals

I just published a letter outlining my goals and interests for Qwear, accessible from our About section and quoted here:

I've never experienced anything move faster than the queer fashion movement. First a beautiful trans woman named Janet Mock has a new video on Youtube on which she's being incredibly patient with the cis white guy interviewing her, next my friend Anita Dolce Vita from dapperQ is mentioning the name of a new queer-owned brand I've never heard of before and I'm rushing to my computer to see what it's all about.

The world of queer fashion was pretty desolate when I started Qwear in June 2011. The concept that the queer community could even be interested in fashion seemed shocking to many people. I wanted a space for us. I founded Qwear to celebrate my newly discovered style, to promote queer visibility within the community, and encourage clothing brands to create more masculine clothing for bodies like mine.

Once I started blogging and thinking about what queer fashion really means, it became clearer to me that part of the nature of queerness means existing outside the popularity contest created by the billion dollar beauty industry and celebrating our own idea of beauty, whether it be through glitter, purposeful mismatching, or just the simple idea that our bodies are lovable. To me, the life in the smiles behind the friends who dressed up for brunch one day surpasses any photoshopped image in a magazine.

I think of Qwear as a documentation project to capture what queers around the world are wearing. We have people from Maine, South Africa, London, New York, Singapore. I want to strengthen the queer community and not leave anyone behind. This means giving equal voices to people of all colors, sizes, shapes, and backgrounds. This means acknowledging that we wouldn't be where we are today if it weren't for the transfeminine community giving their lives during the stone wall riots. My current interest is to document and diversify that documentation as much as possible. There are many pockets of the queer community who are completely written out of history, and that includes trans women, people of color, homeless people, incarcerated people, and undocumented people. These are the people who need the support and attention from the greater queer community more than ever. Style is just a starting point for discussion and strengthening our community. 

Thank you for joining us on this journey,


Cover photo by Sam Murray