The EveryMan Project Casts Real Men in a Visual Conversation about Diversity
"Once I started to build friendships and working relationships with various models, I quickly learned that body image issues didn’t discriminate," photographer Tarik Carroll shares.
Tarik is the creator of The EveryMan Project, described on their Instagram as "a visual conversation about diversity."
The project re-imagines iconic 90’s fashion ads with a series of photographs showing men of different races, sizes, and identities posing in sensual self-love poses that celebrate bellies, body hair, and the male spirit.
The project was inspired by Tarik's own experiences with discrimination and bullying. "I was consistently the tallest kid in class, the dude with a voice higher than most of the other boys, and (of course) I was always the chubbiest kid in the class," he shares. "But when I became a teenager, I learned how to make my self smaller. I would hide myself under large stylish baseball caps and $5 sunglasses from St Marks Place to mask the fear and shame of my face."
Tarik later found working in the fashion industry that he wasn't alone. "Listening to male models with bodies that rival Greek gods tell me they too suffer from body image issues was equally eye-opening and jarring."
Tarik created The EveryMan Project to empower and inspire. "I want to challenge society’s obsession with hyper masculinity and perfection by capturing men/male identifying from all backgrounds, orientations, gender identifications, personal classifications, races and colors. This is a call to all. This is a visual conversation about inclusion and diversity which I intend to translate into an actual conversation about the positivity that begins within."
The industry is taking notice of Tarik's and other's work to change the representation of masculinity. Allsaints, who recently raised their sizing to XXL, reached out to The EveryMan Project for a photoshoot. To apply to model for this project, fill out this form!
Keep up with The Every Man Project on Instagram.