I can't even begin to count the how many times a designer has attempted to make their product "sexy" or "desirable" by placing a nicely dressed gent next to a completely nude model and calling it an advertisement. Marketing and advertising is all about sending a message; it's about telling people what's cool, how they can get it, and why they should want it. It actually sets the status quo (some of the times). When the media uses images of fluffy bears to sell toilet paper they are saying they saying "hey this toilet paper is soft and cozy and what more could you possibly want for your derriere?" but, what are they saying when they use women's bodies?
The documentaries "Miss Representation" by Jennifer Siebel-Newsom and "Killing Us Softly" by Jean Kilbourne demonstrate in that the majority of the advertisements where women's bodies have been used to sell products, the portrayal of the woman is often dehumanizing, demoralizing, and just plain unnecessary. The imagery certainly doesn't help the cause either, studies have shown that images objectifying women actually lead to increase likelihood of prejudice and a laundry list of other side effects that harm not just women but everyone involved.
So, here are 8 simple things that could make menswear advertising less harmful to your health, featuring works from Tom Ford and Suit Supply ad campaigns. (After all, laughter is the best medicine.)
Ashleigh Bingham better known as “Bing, ”creator of I Dream of Dapper, is a dapperwear Tumblr style icon. She contributed to popularizing the long-haired "queer pomp" and is known for her daring pattern mixing, complimentary rich colors, lapel pins, wild thrift finds, variety in neckwear (featured in her "50 Days of Dapper" project), & ability to write about Harry Styles. In the past, Bing has contributed to Autostraddle, and has been featured on DapperQ, S Moda, Hudson, Buzzfeed, and included in the top 10 of a national menswear online competition. With a tendency to mix fashion with satire, Bing aims to explore fashion as a tool for self-expression rather than an industry. By day, Bing works with the Women’s & Gender Studies program at Ball State University where she is also working toward a Doctorate of Education.