8 Simple Things That Can Make Advertising Less Harmful to Your Health

8 Simple Things That Can Make Advertising Less Harmful to Your Health

I can't even begin to count the how many times a designer has attempted to make their product "sexy" or "desirable" by placing a nicely dressed gent next to a completely nude model and calling it an advertisement. Marketing and advertising is all about sending a message; it's about telling people what's cool, how they can get it, and why they should want it. It actually sets the status quo (some of the times). When the media uses images of fluffy bears to sell toilet paper they are saying they saying "hey this toilet paper is soft and cozy and what more could you possibly want for your derriere?" but, what are they saying when they use women's bodies? 

The documentaries  "Miss Representation" by Jennifer Siebel-Newsom and "Killing Us Softly" by Jean Kilbourne demonstrate in that the majority of the advertisements where women's bodies have been used to sell products, the portrayal of the woman is often dehumanizing, demoralizing, and just plain unnecessary. The imagery certainly doesn't help the cause either, studies have shown that images objectifying women actually lead to increase likelihood of prejudice and a laundry list of other side effects that harm not just women but everyone involved. 

So, here are 8 simple things that could make menswear advertising less harmful to your health, featuring works from Tom Ford and Suit Supply ad campaigns. (After all, laughter is the best medicine.) 

Studies show that only 2% of people can multitask effectively. Oh look, a man who can read the paper AND iron his own clothes!!! Totes want that suit. From: Tom Ford, Spring 2008

Studies show that only 2% of people can multitask effectively. Oh look, a man who can read the paper AND iron his own clothes!!! Totes want that suit. From: Tom Ford, Spring 2008

Conditioning your buyers to combine food & clothing in their minds not only means they will think about your product more often but they will need to buy more of them due to growing pant sizes. But also, who doesn't love burritos? I mean come on. Image from: Suit Supply

Conditioning your buyers to combine food & clothing in their minds not only means they will think about your product more often but they will need to buy more of them due to growing pant sizes. But also, who doesn't love burritos? I mean come on. Image from: Suit Supply

What his grin is saying: (Left) "I touch all kinds of ladies, ladies." (Right) "Weez cutes."  Can I haz dat suit? Image from: Tom Ford

What his grin is saying: (Left) "I touch all kinds of ladies, ladies." (Right) "Weez cutes."  Can I haz dat suit? Image from: Tom Ford

He either didn't go to massage therapy school or he is the most inappropriate mortician. Dress for the job you want and that is legally acceptable. Please. From: Tom Ford

He either didn't go to massage therapy school or he is the most inappropriate mortician. Dress for the job you want and that is legally acceptable. Please. From: Tom Ford

OOOOOH you read? That's cool. I bet you know all kinds of things about the world and therefore I should trust your judgements. I'll have what he's wearing. From: Tom Ford

OOOOOH you read? That's cool. I bet you know all kinds of things about the world and therefore I should trust your judgements. I'll have what he's wearing. From: Tom Ford

Make the kind of statement that will heighten the conversation not drag out the... well if I only knew... From: Tom Ford Spring 2012.

Make the kind of statement that will heighten the conversation not drag out the... well if I only knew... From: Tom Ford Spring 2012.

In life there are many kinds of adventures and excitements, do the ones that you can show your mother... how nice you look in that suit! Where'd you get it?! Image from: Suit Supply

In life there are many kinds of adventures and excitements, do the ones that you can show your mother... how nice you look in that suit! Where'd you get it?! Image from: Suit Supply

I mean....manta rays. Image from: Suit Supply

I mean....manta rays. Image from: Suit Supply

Ashleigh Bingham better known as “Bing, ”creator of I Dream of Dapper, is a dapperwear Tumblr style icon. She contributed to popularizing the long-haired "queer pomp" and is known for her daring pattern mixing, complimentary rich colors, lapel pins, wild thrift finds, variety in neckwear (featured in her "50 Days of Dapper" project), & ability to write about Harry Styles. In the past, Bing has contributed to Autostraddle, and has been featured on DapperQ, S Moda, HudsonBuzzfeed, and included in the top 10 of a national menswear online competition. With a tendency to mix fashion with satire, Bing aims to explore fashion as a tool for self-expression rather than an industry. By day, Bing works with the Women’s & Gender Studies program at Ball State University where she is also working toward a Doctorate of Education.