Gender nonconformity has started to break its way into the fashion industry, so long as the models conform to white, ableist, heteronormative beauty standards.
Real queer bodies (Note: homoerotism does not count as queerness) are not acknowledged in mainstream consumerism.
This lingerie shoot conquers overpowering mainstream fashion norms as it turns us away from the male gaze and towards a revolutionary examination of queer fashion assembled at the intersection of race, gender, and body size.
A lot of indie lingerie brands do a great job at providing body diversity, but fall short at including images of queer and gender nonconforming people. When brands do feature plus size models, they are usually on the small size of the plus size spectrum, and not every shape is treated equally — the models must have the industry's coveted hourglass shape. The fashion industry reduces racial diversity down to the lightest skin tones, catering to social constructions of white beauty standards. Our bodies are offered up for the benefit of white desire and reduced to a coercive casual passivity.
These beauty standards permeate into queer culture, whether through the outright “no fats no femmes” dating profiles, or through the more subtle choices made in choosing partners. Even some of the most charismatic nonbinary femme activists of our time can’t get dates because society's expectations of feminine beauty seep into the greater queer subconscious.
We teamed up with the queer lingerie brand Bluestockings Boutique to create the imagery necessary for our community to thrive. Our incredible crew of models show off Bluestockings' inventory of ethical and eco-friendly underwear, and in doing so we reclaim our own desirability outside of the fashion industry.
Intro by Sonny and Rupi.
Jeanna Kadlec, Bluestockings Boutique
Sonny Oram, Qwear
Debbie Jean-Lemonte, Dag Images
Maggie Gillette of The Giving Bride
Rupi serves a dual-role of Fashion Director and Fashion Designer in which she seeks to dismantle preconceived notions of gender expression and explore the identity constructs of queer fashion. A graduate of Rhode Island School Of Design, Rupi merges her knowledge of queer theory and critical race theory with her passion for fashion. Recently, her work has been presented at Queer Fashion Week (2015), Rainbow Fashion Week (2015) and the Institute Of Contemporary Art, Boston (2015 and 2016).