Qwear Is Boycotting Abercrombie & Fitch and Their Friends For Being Douches

Qwear Is Boycotting Abercrombie & Fitch and Their Friends For Being Douches

Let’s be real: I care about dressing well, I care about other queers dressing well and feeling good. And that’s why I have this blog.

If I wanted to have a blog about only supporting companies with good practices, well, that would be a different blog. We could call it “Fair Trade Queer.” Or something. Spinoffs welcome.

The only brands I’ve been boycotting on Qwear are Urban Outfitters and their affiliate Anthropologie. (Which you can read about here.) If I boycotted every brand that had bad practices, I’d be pretty limited in the Looking Pretty Pepartment.  

But I’m now adding Abercrombie & Fitch and their affiliates (Hollister, and some other brand I haven’t heard of called Gilly Hicks) to the list of brands I will no longer promote in this lifetime. Because of this:

UPDATE 5/16: While the following video does a great job out outlying the issues with A&F, a few folks alerted me that it’s problematic. I completely agree with that article, and considered deleting the video altogether from this post. I decided to leave it here for discussion, but would discourage anyone from actually joining his campaign. 

You can still model them in your submissions, but I won’t link to them. I will also include a disclaimer: “Abercrombie & Fitch actively discriminates based on class, size, and appearance. For similar brands, try Aéropostale and American Eagle Outfitters. Thoughts? Proposed edits? Contact me.

For a long time I was promoting A&F because I loved their jeans. But the zipper recently broke on them anyway. Along with all my trust. *wipes tear.* 

- Sonny

As Qwear's Founding Editor, Sonny’s work centers around envisioning a future in which the clothing people wear does not dictate their chances of survival. Sonny was awarded 2015 dapperQ of the Year and was the first trans blogger to be sponsored by Topman. In March 2016, Sonny spoke at South by South West's first official queer fashion panel.