Nicolette Mason and GabiFresh Launch Plus Size Brand!
Femme fashion icons Nicolette Mason and Gabi Gregg (GabiFresh) have launched Premme, a new clothing brand for plus size women. The duo states, "We believe babes of all sizes deserve bold, fashion-forward statement pieces without compromise."
Over the past 10 years of their blogging careers, Mason and Gregg have both collaborated with brands such as SwimsuitsforAll, Addition Elle, and Modcloth. Their about statement shares: "There's always been a lil' something missing; they decided it was finally time to team up and address the wide open gaps in the market — realizing the only way they could truly actualize their vision was by doing it themselves."
Premme currently has 15 items available in their summer 17 shop. Their styles include playful details, bold stripes, faded denim, and lots of their signature pink. Prices range between $30 and $89. Products include cute notes and sizing tips.
My favorite piece is the glitter mesh dress, which they refer to as "straight up . magic ."
Premme starts at size 12 — goes up to a size 30. Refreshing!