8 Simple Things That Can Make Advertising Less Harmful to Your Health

I can't even begin to count the how many times a designer has attempted to make their product "sexy" or "desirable" by placing a nicely dressed gent next to a completely nude model and calling it an advertisement. Marketing and advertising is all about sending a message; it's about telling people what's cool, how they can get it, and why they should want it. It actually sets the status quo (some of the times). When the media uses images of fluffy bears to sell toilet paper they are saying they saying "hey this toilet paper is soft and cozy and what more could you possibly want for your derriere?" but, what are they saying when they use women's bodies? 

The documentaries  "Miss Representation" by Jennifer Siebel-Newsom and "Killing Us Softly" by Jean Kilbourne demonstrate in that the majority of the advertisements where women's bodies have been used to sell products, the portrayal of the woman is often dehumanizing, demoralizing, and just plain unnecessary. The imagery certainly doesn't help the cause either, studies have shown that images objectifying women actually lead to increase likelihood of prejudice and a laundry list of other side effects that harm not just women but everyone involved. 

So, here are 8 simple things that could make menswear advertising less harmful to your health, featuring works from Tom Ford and Suit Supply ad campaigns. (After all, laughter is the best medicine.) 

Studies show that only 2% of people can multitask effectively. Oh look, a man who can read the paper AND iron his own clothes!!! Totes want that suit. From: Tom Ford, Spring 2008

Studies show that only 2% of people can multitask effectively. Oh look, a man who can read the paper AND iron his own clothes!!! Totes want that suit. From: Tom Ford, Spring 2008

Conditioning your buyers to combine food & clothing in their minds not only means they will think about your product more often but they will need to buy more of them due to growing pant sizes. But also, who doesn't love burritos? I mean come on. Image from: Suit Supply

Conditioning your buyers to combine food & clothing in their minds not only means they will think about your product more often but they will need to buy more of them due to growing pant sizes. But also, who doesn't love burritos? I mean come on. Image from: Suit Supply

What his grin is saying: (Left) "I touch all kinds of ladies, ladies." (Right) "Weez cutes."  Can I haz dat suit? Image from: Tom Ford

What his grin is saying: (Left) "I touch all kinds of ladies, ladies." (Right) "Weez cutes."  Can I haz dat suit? Image from: Tom Ford

He either didn't go to massage therapy school or he is the most inappropriate mortician. Dress for the job you want and that is legally acceptable. Please. From: Tom Ford

He either didn't go to massage therapy school or he is the most inappropriate mortician. Dress for the job you want and that is legally acceptable. Please. From: Tom Ford

OOOOOH you read? That's cool. I bet you know all kinds of things about the world and therefore I should trust your judgements. I'll have what he's wearing. From: Tom Ford

OOOOOH you read? That's cool. I bet you know all kinds of things about the world and therefore I should trust your judgements. I'll have what he's wearing. From: Tom Ford

Make the kind of statement that will heighten the conversation not drag out the... well if I only knew... From: Tom Ford Spring 2012.

Make the kind of statement that will heighten the conversation not drag out the... well if I only knew... From: Tom Ford Spring 2012.

In life there are many kinds of adventures and excitements, do the ones that you can show your mother... how nice you look in that suit! Where'd you get it?! Image from: Suit Supply

In life there are many kinds of adventures and excitements, do the ones that you can show your mother... how nice you look in that suit! Where'd you get it?! Image from: Suit Supply

I mean....manta rays. Image from: Suit Supply

I mean....manta rays. Image from: Suit Supply

Aeropostale: The Secret to Budget Queer Boi Shopping

By guest blogger Ryley Pogensky

Gather round queers, for I have a story to tell. A story that once told will result in your closet brimming with new clothes, from a source you won’t believe, and at price that is almost laughable.

This story begins on a hot New York summer's day. After running errands I was left as anyone running around the streets of Manhattan during the hell that is July is. Gross. I got a text from a friend inviting me to our favorite bar, to enjoy some late day drinking. I immediately said yes, seeing as there really is *nothing better than a cold beer when you’re hot and dehydrated. My excitement faded quickly, when I realized that I was GROSS. I was 1. In my “I don’t give a what” errands clothes, and 2. Basically a wet mop (this is in fact my best look). What was a queer to do? I hear you, you’re like: But Ryley you’re in NYC the Capital of Fashion. And I hear you, truly I do but you see I was in Herald Square. Which is wrongly named. Its true name should be Hell. For those of you who have never had the pleasure of experiencing Herald Square, let me sum it up for you: The Worst. Herald Square is home to the original and biggest Macy’s in the world aka it is a tourist trap that not even Disney World can compete with. God, I fucking hate Heralds Square. Anyway. Shopping in Herald Square is what I can only assume shopping in Knockturn Alley would be like. No one is nice, everyone is in a rush, and probably definitely has a knack for the Dark Arts.

So there I was, a boi with no viable clothing options. My only hope was the Manhattan Mall. As I walked in my hopes and dreams quickly diminished. I did a quick lap and found nothing, as I walked to one of the exits, a familiar sign from my suburban childhood lit up in front of me. “Aeropostale.” I literally rolled my eyes. I have in fact said that any company that is dumb enough to literally put the word “stale” in their name should just expect the worst. But I was stuck; I had no other options, so with all of the reluctance in the world I walked in. 

Last summer I had a revelation. It came in the form of a food I had always hated with a burning passion: brussel sprouts. As a child I had been a victim of parents who could not cook. My dad would happily steam brussel sprouts and then douse them in various spices. And by spices I mean garlic salt and onion powder. The smell of steamed brussel sprouts is pretty putrid. My hate was sealed. But then one day, I was offered them. They had been flash fried and tossed in Thai fish sauce. My mouth basically had an orgasm. Since then brussel sprouts and I have been best friends, and I have many times apologized to them, and my tongue for the 24 years of non-eating I had done. Never again I proclaimed. I had this same exact moment upon walking into the doors of Aero. Things have changed.

I know. I KNOW. You do not believe me. But that’s ok, because I have proof my loves!

I understand that your eyes are adjusting. Much like when you have your pupils dilated. It takes some getting used to. You are literally seeing Aeropostale in a new light. I will give you a minute.

I was in such a state of shock upon entering the store that I had to pause. Where were the hideously outdated shirts that screamed Aeropstale in huge white letters? Where were the plaid polos? The cargo shorts? WHERE WAS I? To be fair, all of their old apperal still exists. And it still acts as a billboard of a brand many of us would like to forget (much like the rest of middle school). Aero has essentially created a line of “Brooklyn Friendly” swag. Reading the descriptions of some of the shirts literally made me want to gag:

“Nothin' beats a day in Billyburg, except maybe a day in Billyburg meeting the girl of your dreams! No, you're not seeing things the hottie on our Brooklyn Babe Graphic T is lookin' right at you, so speak up, son! This cool tee also features a skyline print, as well as "Brooklyn" and "New York City" text spelled with a reverse "R".”

BUT LIKE THESE SHIRTS ARE SO DOPE THAT I CANNOT BRING MYSELF TO CARE. They are also literally always on sale. I have bought about 10 now and just cracked $100. If the clothing world is going to completely capitalize off of “hipsters” then so be it, I will happily capitalize off of the fact that I am getting rad shirts for a fraction of the cost. Shirts that no one else has BECAUSE NO ONE ELSE SHOPS AT AERO. But I could not keep this secret from my queer family. And honestly if Aero is trying to turn over a new leaf by literally starting two new brands (the word o does not appear on any of these shirts not even the tags) then I am totally down. Reinvention is always exciting, and if this is only the beginning I am hella excited to see what the next few months brings.

*Apparently water is much better for dehydration. But water doesn’t make you tipsy. So like, whatever, H2O.  

 

Ryley Pogensky is a native New Yorker currently residing in the Brooklyn of California - Oakland. Earlier this year Ryley was one of 17 transgender models who posed for Barneys groundbreaking Spring campaign. Ryley can often be found behind the scenes of New Yorks biggest queer parties and in front of the camera for various queer photographers. He is the dapperQ of 2014 and runs the blog Queergrub. See more of Ryley on Qwear here.

How a Well-Tailored Shirt is Supposed to Fit

Anonymous asked: Hi! I have a question about tailored shirts. I am interested in buying a shirt from Blank Label but need advice on measurements. They give you the option of measuring from a current shirt, but I don't have one that is perfect so i'm wanting to change the measurements a bit! How is a well tailored shirt supposed to fit? I have been wearing mens xs shirts that are much to long and billowy and I want to get it right! Can you help? Thanks!

Kyle Moshrefi of Kipper Clothiers (From: urbane-menswear.com)

Kyle Moshrefi of Kipper Clothiers (From: urbane-menswear.com)

Choosing measurements based off your favorite shirt with a few adjustments is a great way to start. There is no one formula for the perfect shirt. Some sizing differences vary for personal style and fit preference. Some people prefer their shirts longer, for example, so they can tuck them in more easily. Some prefer a slimmer look while others prefer a straight look to provide more area for movement. You may also choose to alter the measurements based on the silhouette you want to give off for your body. If you want to flatten the look of your chest, for example, I would recommend a little extra space in the chest area to avoid showing a bulge. Some people prefer to have their shirt come in at the waist and back out to accommodate their hips — others prefer it to go straight down. I explored this more in my review of my Blank Label shirt.

Here is a great source that describes in detail how every element of your shirt should fit  sleeves, neck, chest, etc.