What would you say is the main message you want your readers to take away from your blog?
You know more than you think. A lot of Qwear is inspiration-based, because I feel like so many blogs and magazines out there are advice-based. I feel that giving too much advice can actually get in the way of people and their sense of style because they'll start to think that they can't figure things out on their own and they have to follow these rules, or that their instincts aren't good enough. We give some advice, but I'm trying to base it around inspiration so that people can build up their own understanding of their style and explore it from there.
How would you describe the actual style that is on your website?
I would describe it as a curation of queer style around the world. Of course my personal style is a big part of that since I'm the editor, and since I'm inspired by my city in Boston, I think it has a Boston vibe, with the preppy and collegiate feel. But I really try to display as wide a variety of styles as I can. So any time I come across anyone in the queer community doing something really cool, I want to just put it on Qwear. A photoshoot from someone I know in New Orleans is going up soon, and it's just going to be completely different from anything we've seen yet. (This is now up, see it here!) I discovered a group in South Africa that I want to do more with, I just thought it was the coolest thing ever. They're called BUWA Mosadi and they submitted a photo to me once.
We say in the advertising world that you can't be all things to all people. Would you say there is anyone that Qwear is not for?
If you're really interested in following all of the latest trends, and you want beauty tips or you want to learn how to remain within our culture's standards of beauty, Qwear doesn't provide most of that information. I'll provide information on style trends if I really like them, but I'm not going to report on all the latest trends, and most of the styles we display are in some way not going to conform to our culture's standards of beauty. We are going to display styles of all types of beauty, all shapes and sizes, hair styles, etc. People who are into mainstream fashion world might enjoy Qwear sometimes, but I don't anticipate it being their primary source of fashion news.