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Sonny Oram
Sonny Oram is the founder of Qwear, a leading voice in the queer fashion movement for more than 15 years, and the author of the foreword to Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025). His work has been featured in major media outlets including HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine. In 2016, he spoke at South by Southwest as part of the first official queer fashion panel.
Through Qwear, Sonny has launched influential campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities across internet and print media. He has also used search engine optimization (SEO) to increase the visibility and diversity of queer representation in online search results, helping terms such as “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of identities and experiences.
