Getting Ready For #QwearPride2021 in This Fine LA Apparel

I’ve been looking for some dope basics and fell in love with Los Angeles Apparel. Their clothes are sturdy and bright. Plus, they are sweatshop-free and have an impressive Green Initiative.

Sonny Oram Los Angeles Apparel Queer Style

A note from Rupi, Qwear’s stylist and director:

I paired these yellow pants with my custom 14K gold Airforce 1s because both pieces demand to be seen. But most of all, I thought it was pretty unique that this particular shade of yellow goes so well with gold. It’s often a hit or miss with yellow and gold and these pants just knocked it out of the park. I chose metal for the pieces in the background because I wanted to show the different types of metal jewelry these can be paired with.

And nothing needs to be said about the amazing curbside appeal of these front steps. It’s clear many good times had happened on them. I also wanted to highlight Sonny’s Jewish heritage through their payes and perhaps hint at a newfound gender appreciation in the haircut.

As we get ready for this year’s #QwearPride2021, I look at that toolbox as a metaphor for all the past prides our community has celebrated. The opening of the toolbox symbolizes the new panels we’ll have this year on justice reform. We’re delving into our past to make a better future for the queer community.

Sonny Oram Los Angeles Apparel Queer Style

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Sonny Oram

Boston-based multidisciplinary artist Sonny Oram is the founder of Qwear, a leading voice in the queer fashion movement for more than 15 years, and the author of the foreword to Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025). His work has been featured in HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine and he's spoken on panels at MIT, South by Southwest, and Simmons Nursing School.

His earliest published work was created at age ten: a series of collages made from cut-up magazines, accompanied by original text exploring themes of gender, cultural conditioning, predatory advertising, and media objectification. In 2025, images of these collages were published in Queer and Trans Fashion Brands: Resistance and Revolution (Bloomsbury Press) and the Fashion, Style & Popular Culture journal.

Through Qwear, Sonny has launched influential campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities across internet and print media. He has also used search engine optimization (SEO) to increase the visibility and diversity of queer representation in online search results, helping terms such as “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of identities and experiences.

https://sonnyoram.com
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