Our Team

Sonny Oram is the founder of Qwear and a leader in the queer fashion movement. Sonny has been writing about, documenting, and experimenting with queer fashion for over 10 years, and has been called on as an expert in the media including Huffpo and Buzzfeed. Sonny has also been featured in Design*Sponge, QTYPE magazine, S Moda. In March 2016, Sonny spoke at South by South West's first official queer fashion panel.

Through Qwear, Sonny has helped launch famous campaigns such as #ThisIsWhatAsexualLooksLike with Yasmin Benoit.

Sonny uses search engine optimization techniques to bring more diversity to search results for terms including “androgynous style”, “bisexual style” and “asexual.”

Sonny also brings their expertise to MIT as a Communications Officer. Their further talents expand to viola and painting.

Yasmin Benoit is a British model, multi-award-winning asexual activist, writer, speaker, media consultant and researcher. Described as the "unlikely face of asexuality" by Cosmopolitan Magazine, she quickly became a leading voice for the community after publicly coming out in 2017. She started the #ThisIsWhatAsexualLooksLike movement on Qwear for diverse asexual visibility and representation and co-founded International Asexuality Day (April 6).

Her unconventional approach to activism has been covered throughout British and international press, including Vogue, MTV, Sky News, Paper Magazine, Attitude Magazine and the BBC. In 2022, she launched the UK's first asexual rights initiative - the Stonewall x Yasmin Benoit Ace Project - in partnership with Stonewall. That same year, she won 'Campaigner of the Year' at the Rainbow Honours Awards.