Jonathan Nigel Moore Releases Bold Winter Line

Editorial
Written By Sonny Oram

Fashion designer Jonathan Nigel Moore shot a lookbook with Haley Varacallo for their new winter clothing line and third runway show, featuring bold shapes, wild patterns and unique, asymmetrical designs with a white, navy, and red palette. Haley iterated Jonathan’s patterns throughout the set and used lighting to enhance the shapes with the models’ shadows.

The collection features sweatshirts, skirts, shoes, handbags, pants, coats, and more. Items range from $75 to $2,379.

 

Jonathan Nigel Moore runway show

CREDITS

Designer: Jonathan Nigel Moore (@jnigel @j8n4m)

Photographer/Set Designer/Art Direction: Haley Varacallo (@haleyvaracallophotography)

MUA: Yung Sook (@sy_arthaus_official) LiLi (@yblimited_official)

Models: This Glam Boy (@thisisglamboy) 𝐓𝐡𝐞𝐞 𝐀𝐫𝐢𝐞𝐬 (@thee.aries) G'odyssey (@g.odyssey) Kim Divad (@kimberlydivad) Chelsea West (@chelseadwest) Cyrene Renee @cyrenerenee Janine Tondu @janinetondu Briy Gilgeous @briygilgeous


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Sonny Oram

Boston-based multidisciplinary artist Sonny Oram is the founder of Qwear, a leading voice in the queer fashion movement for more than 15 years, and the author of the foreword to Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025). His work has been featured in HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine and he's spoken on panels at MIT, South by Southwest, and Simmons Nursing School.

His earliest published work was created at age ten: a series of collages made from cut-up magazines, accompanied by original text exploring themes of gender, cultural conditioning, predatory advertising, and media objectification. In 2025, images of these collages were published in Queer and Trans Fashion Brands: Resistance and Revolution (Bloomsbury Press) and the Fashion, Style & Popular Culture journal.

Through Qwear, Sonny has launched influential campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities across internet and print media. He has also used search engine optimization (SEO) to increase the visibility and diversity of queer representation in online search results, helping terms such as “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of identities and experiences.

https://sonnyoram.com
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